PORTFOLIO
Here are some recent projects to showcase my marketing abilities
COB 300 is one of the toughest but most rewarding classes in the business program. It’s a 12-credit-hour course that combines finance, management, marketing, and operations into one intense semester. Working in teams, we tackle real business challenges and create a fully developed business plan from scratch. Specifically in this plan, I had the privilege of working on the marketing section alongside a teammate, where we developed the market segmentation, quantified the market, conducted positioning and competitive analysis, and created the marketing mix.
In Marketing 410, a social media marketing course, we worked with a real business to develop a social media marketing plan. As part of a team, I contributed to a social media audit, SWOT analysis, campaign creation, content calendars, and content development for our client. This hands-on experience taught us how to collaborate with real clients and apply our knowledge in real-world marketing strategies.